The visuals were used on the Asian Network Uni Tour 2008 at Gatecrasher, Birmingham on the 4th November 2008. The BBC required logo animations, strap line animations along with a set of effects to be used during the night.

To see more photos of the event follow this link BBC Asian Network Uni Tour 2008

The Propaganda following is spreading throughout the UK. Now with one of the biggest nights held at Gatecrasher Birmingham, its no wonder this promotion is popping up everywhere.

Holding any event at the mammoth club Gatecrasher Birmingham usually requires something special in terms of entertainment. The Propaganda DJ crew are second to non, these guys know how to get a party jumping. Just check out Propaganda on YouTube.

DJ Dan, the main man behind Propaganda approached Definitive Media to create the custom visuals for the events in Gatecrasher Birmingham. The club has a unique LED video wall that requires pixel perfect design to match the LED locations.

The Definitive team produced over 40 clips created from their branding and requirements DJ Dan set out.

To see what all the fuss is about, get yourself down to the biggest Friday night in the country, Propaganda at Gatecrasher Birmingham.

The site is a custom wordpress design allowing for events to be added and news and updates. Along with complete CMS for the client.

Over 2000 capacity, 7 bars and 2 floors holding Dance events, Bands and other events, this is set to be a talking point of the local music fans. Already in the pipeline of events are the Tidy Boys, Dave Pearce and other hard dance promotions.

Take a look athe site here www.club-nrg.co.uk

From video installations, websites and posters to DVD creation, eflyer design and banner design. The Syndicate has utilised the Definitive teams expertise in multiple areas.

Here are a few eflyer designs:
Hacienda Tour
Roger Sanchez
Kiss Da Funk
Paul Oakenfold

The LED revolution in stage lighting is already well established, now bars and clubs are embrassing LED technlogy. The latest LED emitters are creating new opportunities for lighting and effects. Fixtures are now also changing in shape and are being used in ever diversifying situations by an industry that craves and embraces innovation.

With the ever increasing demand for this technology, the demand to get the best out of that technology has also increased. LED displays are within the reach of many businesses now, but the skills and know how to bring this technology alive isn’t. Many are finding that Off the Shelf stock footage are just not doing the displays proud. Why spend thousands or even tens of thousands on technology that ends up being used at 5% of its capacity.

Definitive Media has spent the last 6 years specialising in visual content for LED displays. From 5 LED wide strips to the largest LED display in the country, Definitive Media has been producing LED visuals for hundreds of clubs, bars and events. Visuals that once was only attainable with the budget of a Rock Band is now available through the Definitive Team. Custom LED content at the correct cost!

To discuss you requirements or to find out more information, contact us here >>

To see a small selection of LED projects we have worked on, click here >>

What is VJing
VJing summed up in a few words, is mixing visuals to music.

To find out what events the Definitive Team will be performing, Click Here >>

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Being Updated

The loops will be launched in a number of Packages. The files will be compatible with all play back software and systems including Arkaos, Resolume, Hippotizer, Catalyst etc.

The numerous packages will be available for download via the online store that launches in the next few weeks. Check it out here www.LEDloops.com

The new club is an extraordinary concept incorporating the essential elements that guarantee a spectacular night of extravagant, dramatic, exhilarating entertainment. An auditorium designed to astound, mesmerise, enchant and thrill!

The club hasn’t held back on the technology used to get the effect they wanted. Apart from the array of lighting effects and thunderous speakers, the main room has had an installation of the UK’s largest LED video display.

The structure is of a 3 Dimensional design, three vertical columns running from floor to ceiling with two horizontal sections spanning the uprights. The structure has been painstakingly covered head to toe in LEDs by Lighting Effects Distribution company, www.led-lites.co.uk.

Bigtime Design

Gatecrasher enlisted the expertise of designers Big Time Design, headed up by a legendary nightclub designer Callin Fortis, to create the ultimate Miami style club experience, devised in Ibiza, designed in New York and built in Birmingham.

Callin Fortis is responsible for the award winning designs, best interior design, best renovation - of the world’s most famous clubs including Crobar New York, Crobar Chicago, Crobar Buenos Aires and The 2008 Club World Awards winner The Cameo Miami.

Read more about Big Time Design here www.bigtimedesignstudios.com

The Definitive Project
Gatecrasher asked the Definitive Media team to create the visual content for this unusual shaped installation. Definitive Media produced over 250 bespoke video LED loops, specially designed to work with the 3D effect of the display.

With the 3D construction of the LED display, the team had to design the visuals with pixel perfect mapping which allowed the visuals to wrap around the structure seamlessly. Each video sequence was split into layers and assigned to each face of the wall which gave the ability of full control over the 3D display. The visuals consisted of designs that could be layered or used independently dependant on need.

The beauty of LED displays is that it can be used as a lighting effect as well as a video display. Mixing the two effect together creates a stunning effect.

A good example is when the wall is used for a mood setting lighting effect, Layer 1 visuals can be used to add smooth colour changes etc to all sides of the structure. Then when the LEDs need to be used for a big impact to accompany a floor filling track, Layer 2 loops can be triggered that only appear on the front facing side, creating a mind blowing effect for the people on the dance floor, while the side faces are left unchanged. This is important as the side faces are viewable from the relaxing areas of the club. With the Definitive visuals, the wall can be used in a precise manner.

The bespoke LED visuals really brought the magic to the display and made it “Sing” as Woody (Technical Manager from Lighting Effects Distribution) commented.

The playback system is Arkaos DMX with LED mapper to match the screen resolution to the LED display.

To read more about the new Gatecrasher Birmingham club, get your hands on a copy of Night Magazine. They will be running a featured special along with more amazing club photos.

For more information on what Definitive Media can do for your LED display, fill out the contact form here

Along with the CMS website, we produced a dynamic flash gallery, which can be seen here >>